Building trust through responsible AI at Lusha

• Published at: September 9, 2025
• Last Updated: July 21, 2026
• 4 min read

Building trust through responsible AI at Lusha

Give me the TL;DR

Lusha has earned TrustArc’s Responsible AI Certification, confirming our AI meets the highest standards of governance, privacy, and accountability. For sales and RevOps teams, this means the confidence to prospect and sell with technology that is not only powerful but also built responsibly.

AI is completely changing the way sales happens. It helps teams discover new prospects faster, reach the right buyers, and close deals with confidence. But with that power come big questions: is it safe? is it fair? can it be trusted?

At Lusha, trust is the foundation of everything we build. Accuracy, scale, and speed matter—but only when they’re matched with responsibility. That’s why we’re proud to share that Lusha has earned TrustArc’s Responsible AI Certification.

This independent certification confirms that our AI is governed, monitored, and built in line with global standards like the

the EU AI Act, GDPR, and CCPA. More than that, it shows that we don’t just talk about responsibility—we prove it.

Responsibility at the core

Sales teams depend on Lusha for verified data and AI-powered insights that fuel pipeline. With that responsibility comes a duty: to handle data transparently, respect privacy, and build AI that customers can rely on.

“Responsible AI isn’t a box we tick or an initiative we complete, it’s the way we work. Every product decision, every workflow, and every line of code is anchored in accountability and trust.”— Judi Crimmins, Senior Compliance Manager at Lusha

Our commitment extends beyond compliance to building technology that sales teams can trust completely. This certification validates that approach across every layer of our platform.

“ Earning this certification reinforces our belief that responsibility isn’t separate from innovation. The more powerful AI becomes, the more important it is to build it the right way.”

— Yoni Tserruya, CEO of Lusha

What the certification covers

Trustarc’s certification process includes a deep audit across four pillars:

• Governance: clear oversight of how our AI is developed and used
• Privacy: strict protections for personal data, built into every layer
• Accountability: transparent documentation and regular audits to ensure compliance
• Ethics: AI designed to be explainable, fair, and focused on customer value

This process confirmed that Lusha is not only compliant with today’s frameworks, but ready for what’s coming next.

Certifications and audits at Lusha

• ISO 27001 – the leading standard for information security management systems
• ISO 27701 – privacy information management framework extending ISO 27001
• ISO 27017 – international best practice for securing cloud environments
• ISO 31700 – privacy by design certification for consumer goods and services
• SOC 2 Type II – independent audit of security, availability, and confidentiality controls
• GDPR compliance – certified by independent European auditors
• CCPA / CPRA compliance – audited and validated by TrustArc
• TrustArc’s Responsible AI Certification – confirming responsible governance, ethics, and transparency in AI
• TRUSTe seal – recognized standard for responsible data handling
• CSA STAR Level 1 – security and compliance assurance for cloud service providers
• IAPP corporate member – part of the International Association of Privacy Professionals community

These certifications reflect a simple truth: responsibility isn’t an add-on, it’s part of how we operate.

How Lusha uses AI

We use AI to power features like lead recommendations, data enrichment, and signal-based prospecting. This helps sales teams spend less time on manual research and more time connecting with buyers.

Our AI policy outlines how we apply fairness, explainability, and accountability in practice. Customers can trust that the AI behind their pipeline is as transparent as it is powerful.

Empowering control

Trust also means giving people choices. Through our Trust Center, anyone can:

• Opt out of the Lusha database
• Request a copy of their data
• Ask for correction or deletion
• Learn how their information is processed

We make these rights easy to exercise, because privacy should never feel complicated.

Our ongoing commitment

Responsible AI is not a milestone. it’s a promise.

We’ll continue to invest in compliance, in the people who safeguard it, and in the technology that makes it possible. For our customers, that means peace of mind: knowing you can grow with tools that are not only powerful, but also responsible.

Because building trust isn’t just about Lusha. it’s about giving every team the confidence to build stronger relationships with their customers.

Learn more

If you’d like to explore how Lusha approaches trust, privacy, and AI responsibility:

• Visit our Trust Center
• Read our AI Policy

Responsible AI at Lusha FAQ

What does it mean that Lusha is TrustArc Responsible AI Certified?

It means our AI systems have been independently audited and validated against global standards for governance, privacy, and accountability. This certification proves that our AI isn’t just powerful, it’s also responsible and compliant.

How does Lusha protect personal data?

Privacy is built into everything we do. Lusha complies with GDPR, CCPA, and other major privacy frameworks, and applies strict safeguards to how data is collected, processed, and used. Our Privacy Center lets individuals review, update, or remove their information.

What frameworks and regulations does Lusha align with?

Our certification process covered requirements from the EU AI Act, GDPR, and CCPA, alongside international standards for data security and governance.

Why should sales and RevOps teams care about Responsible AI?

Trust is the foundation of every customer relationship. When teams know that their data and tools are compliant and ethical, they can focus on selling with confidence instead of worrying about risk.

How does Responsible AI benefit customers directly?

Customers can be confident that the data powering their pipeline is accurate, compliant, and responsibly managed. It reduces risk, strengthens reputation, and ensures they’re using AI that meets the highest standards.

Written by

Assaf Gilad

Head of Legal and Compliance

Assaf Gilad is the Head of Legal & Compliance at Lusha, bringing extensive experience as a corporate lawyer in the information technology, ad tech, and gaming industries. Passionate about problem-solving and technology innovation, Assaf specializes in M&A, commercial law, privacy (GDPR, CCPA & more), intellectual property, regulatory compliance, and platform compliance across Apple, Google, and Facebook. He holds CIPP/E and CIPP/US certifications from the IAPP and an LL.M in Intellectual Property from the Hebrew University of Jerusalem. With a keen eye for product compliance and emerging legal trends, Assaf ensures Lusha stays ahead in an evolving regulatory landscape.